Mother/Child Strategy on Instagram

The mother/child strategy on Instagram, also known as the parent/satellite or hub and spoke method, is an advanced growth hacking technique used to increase the reach and following of a main Instagram account, referred to as the "Mother" account.

Here's how the strategy typically works:

1. Mother Account (Main Account): This is the principal Instagram profile that you want to grow. It typically represents a brand, public figure, or influencer.

2. Child Accounts (Secondary Accounts): These are multiple smaller, auxiliary Instagram accounts created to support the Mother account. They can range from a few to hundreds or even thousands of accounts. These should be relevant to the niche or industry of the Mother account and crafted to appear as genuine individual profiles.

3. Content and Engagement: Each child account posts its own content and engages with users in the target audience of the Mother account. This engagement can be in forms of following users, liking their posts, and most importantly, directing them to the Mother account by mentioning it in posts, sending direct messages to potential followers, or commenting on other users' content.

4. Funneling Followers: The goal of the child accounts is to pique the interest of users and funnel them towards the Mother account.